If news organizations began paying their bloggers solely based on page views of an article, journalism would lose its credibility.
Of course, it makes sense for bloggers to be paid based on page clicks and views. But if new organizations began paying their bloggers based on clicks, like these rumors that USA Today reports, there might be some trouble.
New organizations are meant to give news to the public and that should be their sole priority: to report and inform the public. If these organizations instead tell their bloggers that they’re going to be paid based on the number page views and clicks, bloggers will focus on making their material more appealing to readers rather than primarily informative.
Of course, money is always a factor but journalists can make money by focusing on informing the public instead of focusing more on getting page views and clicks. How?
- Write content that is quality. Articles should be able to speak for themselves.
- Create a brand for yourself. This helps to create a brand identity that people can identify with. It can be as simple as typography. Take Coca-Cola for instance. When we read “Coca-Cola,” we immediately visualize the typography that’s written on all Coca-Cola products.
- Create a community with the readers. Say thank you, engage in conversation, and be first to reach out to the community to show them that they matter.
The brand of a website depends on the content produced. If there’s obviously quality in the content, the brand will grow. If the brand grows, the money grows. The content should be exponentially more important than page views and clicks when it comes to money.